| Characteristics | Category | Number | Percentage |
| Gender | Female | 16,515 | 53.9 | Male | 14,110 | 46.1 |
| Residence | Urban | 9,545 | 31.2 | Rural | 21,080 | 68.8 |
| Age | 15–24 | 12,019 | 40.9 | 25–34 | 9,241 | 31.5 | 35–44 | 6,061 | 20.6 | 45–49 | 2,062 | 7.0 |
| Current marital status | Never in union | 10,066 | 32.9 | Married | 17,017 | 55.6 | Living with partner | 1,117 | 3.7 | Widowed | 679 | 2.2 | Divorced | 1,220 | 4.0 | No longer living together/separated | 526 | 1.7 |
| Region | Accessible regions | 15,092 | 49.3 | Hard to reach regions | 8,388 | 27.4 | City administrations and Harari region | 7,145 | 23.3 |
| Education | No education | 12,727 | 41.6 | Primary | 12,529 | 40.9 | Secondary | 3,021 | 9.9 | More than secondary | 2,348 | 7.7 |
| Wealth quintile | Lowest | 6,558 | 21.4 | Second | 4,511 | 14.7 | Middle | 4,422 | 14.4 | Fourth | 4,909 | 16.0 | Highest | 10,225 | 33.4 |
| Occupation | Not working | 9,183 | 30.3 | Professional/technical/managerial | 1,199 | 4.0 | Clerical/sales/services | 5,517 | 18.2 | Agricultural employee | 11,608 | 38.3 | Skilled manual | 2,431 | 8.0 | Unskilled manual | 404 | 1.3 |
| Exposures to mass media | Accesses either newspaper, TV, or radio less than or at least once a week | 22,455 | 73.6 | Access none of the three media | 8,065 | 26.4 |
| Heard of community conversation program | No | 17,959 | 58.7 | Yes | 12,652 | 41.3 |
| Last time attended community conversation meeting | Never attended | 2,977 | 23.6 | Within last 3 months | 3,598 | 28.5 | 4–11 months ago | 1,478 | 11.7 | One year or more ago | 1,657 | 13.1 |
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