Self-Image Congruence, Functional Congruence, and Mobile App Intention to Use

Table 1

Extant literature on the self-image congruence.

Studies	Independent variables	Dependent variables	Findings
Jamal and Goode [14]	Self-image congruence	Band preference satisfaction	(+) related; (+) related
Graeff [15]	Self-image congruence	Public consumption; Private consumption	(+) related; (+) related
Sirgy [16] and Jamal and Al-Marri [17]	Self-image congruence	Brand preference on satisfaction	(+) related
Sirgy [16]	Actual self-congruity; Ideal self-congruity	Purchase motivation	(+) related; (+) related; (+) related; (+) related
Sirgy et al. [10]	Self-image congruence; Functional congruence	Consumer behavior	(+) related; (+) related
Sirgy et al. [13]	Self-image congruence	Attitude attention	(+) related
Sirgy and Su [18]	Destination image	Travel behavior	(+) related
Islam et al. [11]	Self-image congruence; Functional congruence		(+) related; (+) related
Kang et al. [8]	Self-image congruence	Continued online service usage intention perceived usefulness and perceived enjoyment	(+) related; (+) related; (+) related