Joint Quality Investment and Inventory Decisions for Perishable Items with Reference Quality Effect under the O2O Environment

<figure class="figure-group responsive"><div class="sub-figure" id="a"><object data="https://static.hindawi.com/articles/jcse/volume-2019/8092065/figures/8092065.fig.001a.svgz" name="8092065.fig.001a" type="image/svg+xml"></object><div class="fig-label"><b>(a) </b>The optimal investment <svg height="10.3089pt" id="M131" style="vertical-align:-0.2063999pt" version="1.1" viewbox="-0.0498162 -10.1025 13.1989 10.3089" width="13.1989pt" xmlns="http://www.w3.org/2000/svg"><g transform="matrix(.013,0,0,-0.013,0,0)"><path d="M515 96L502 119C471 88 431 62 423 62C416 62 411 70 417 101C440 223 469 341 497 448H486L412 422L380 277C330 188 210 57 152 57C137 57 126 69 139 124L195 366C210 431 205 448 182 448C155 448 89 413 23 350L36 326C73 354 103 376 112 376C118 376 118 365 113 340L61 118C54 90 52 68 52 51C52 0 75 -12 98 -12S151 -3 181 17C242 58 305 119 362 193H364L345 104C323 3 339 -12 359 -12C390 -12 464 35 515 96Z"></path></g><g transform="matrix(.0091,0,0,-0.0091,6.994,-5.741)"><path d="M486 158C486 177 478 202 466 220C413 228 386 236 336 262C386 288 413 297 466 304C478 323 486 347 485 366C470 376 444 381 422 380C389 338 368 319 321 288C323 345 329 372 349 422C339 442 322 461 305 470C289 461 271 442 262 422C281 372 287 345 290 288C243 319 222 338 189 380C167 381 142 376 125 366C125 347 133 322 145 304C198 296 225 288 275 262C225 236 198 227 145 220C133 201 125 177 126 158C141 148 167 143 189 144C222 186 243 205 290 236C288 179 282 152 262 102C272 82 289 63 306 54C322 63 340 82 350 102C330 152 324 179 321 236C368 205 390 186 422 144C444 143 470 148 486 158Z"></path></g></svg></div></div><div class="sub-figure" id="b"><object data="https://static.hindawi.com/articles/jcse/volume-2019/8092065/figures/8092065.fig.001b.svgz" name="8092065.fig.001b" type="image/svg+xml"></object><div class="fig-label"><b>(b) </b>The optimal inventory level <svg height="10.1524pt" id="M132" style="vertical-align:-0.04990005pt" version="1.1" viewbox="-0.0498162 -10.1025 11.7635 10.1524" 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data="https://static.hindawi.com/articles/jcse/volume-2019/8092065/figures/8092065.fig.001c.svgz" name="8092065.fig.001c" type="image/svg+xml"></object><div class="fig-label"><b>(c) </b>The optimal quality level <svg height="12.2532pt" id="M133" style="vertical-align:-2.1507pt" version="1.1" viewbox="-0.0498162 -10.1025 15.5999 12.2532" width="15.5999pt" xmlns="http://www.w3.org/2000/svg"><g transform="matrix(.013,0,0,-0.013,0,0)"><path d="M699 368C699 549 574 666 407 666C186 666 23 488 23 277C23 113 129 -3 288 -13L307 -26C431 -111 501 -139 533 -147C559 -154 613 -163 658 -164L666 -141C597 -111 507 -66 430 -11L416 -1C580 42 699 190 699 368ZM601 371C601 227 518 54 381 22L354 40L278 24C175 47 120 145 120 269C120 451 235 631 398 631C540 631 601 521 601 371Z"></path></g><g transform="matrix(.0091,0,0,-0.0091,9.386,-5.741)"><path d="M486 158C486 177 478 202 466 220C413 228 386 236 336 262C386 288 413 297 466 304C478 323 486 347 485 366C470 376 444 381 422 380C389 338 368 319 321 288C323 345 329 372 349 422C339 442 322 461 305 470C289 461 271 442 262 422C281 372 287 345 290 288C243 319 222 338 189 380C167 381 142 376 125 366C125 347 133 322 145 304C198 296 225 288 275 262C225 236 198 227 145 220C133 201 125 177 126 158C141 148 167 143 189 144C222 186 243 205 290 236C288 179 282 152 262 102C272 82 289 63 306 54C322 63 340 82 350 102C330 152 324 179 321 236C368 205 390 186 422 144C444 143 470 148 486 158Z"></path></g></svg> and reference quality <svg height="15.4345pt" id="M134" style="vertical-align:-5.332pt" version="1.1" viewbox="-0.0498162 -10.1025 12.1667 15.4345" width="12.1667pt" xmlns="http://www.w3.org/2000/svg"><g transform="matrix(.013,0,0,-0.013,0,0)"><path d="M393 379C402 394 400 411 393 422C384 437 365 448 348 448C301 448 237 372 186 285H182L193 335C210 408 205 448 178 448C150 448 80 402 29 344L45 321C80 355 114 373 122 373C128 373 130 365 124 330C106 228 76 98 50 -5L57 -12C82 -5 112 3 132 6L172 203C196 256 234 304 254 329C275 355 293 367 306 367C318 367 330 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210 556 50 414 25L385 41L304 27C193 50 128 152 128 282C128 474 254 626 418 626C571 626 646 519 646 353Z"></path></g></svg></div></div><div class="sub-figure" id="d"><object data="https://static.hindawi.com/articles/jcse/volume-2019/8092065/figures/8092065.fig.001d.svgz" name="8092065.fig.001d" type="image/svg+xml"></object><div class="fig-label"><b>(d) </b>The optimal profit <svg height="12.0314pt" id="M135" style="vertical-align:-1.9289pt" version="1.1" viewbox="-0.0498162 -10.1025 12.0767 12.0314" width="12.0767pt" xmlns="http://www.w3.org/2000/svg"><g transform="matrix(.013,0,0,-0.013,0,0)"><path d="M429 650H175L169 622C251 614 259 612 244 532L174 152C163 91 152 37 135 -6C109 -72 67 -101 23 -113L33 -144C45 -143 73 -134 102 -119C186 -76 229 -1 254 133L327 532C341 609 347 613 423 622L429 650Z"></path></g><g transform="matrix(.0091,0,0,-0.0091,5.879,-5.741)"><path d="M486 158C486 177 478 202 466 220C413 228 386 236 336 262C386 288 413 297 466 304C478 323 486 347 485 366C470 376 444 381 422 380C389 338 368 319 321 288C323 345 329 372 349 422C339 442 322 461 305 470C289 461 271 442 262 422C281 372 287 345 290 288C243 319 222 338 189 380C167 381 142 376 125 366C125 347 133 322 145 304C198 296 225 288 275 262C225 236 198 227 145 220C133 201 125 177 126 158C141 148 167 143 189 144C222 186 243 205 290 236C288 179 282 152 262 102C272 82 289 63 306 54C322 63 340 82 350 102C330 152 324 179 321 236C368 205 390 186 422 144C444 143 470 148 486 158Z"></path></g></svg></div></div></figure>

<p>The optimal strategies versus <span class="nowrap"><svg height="9.01194pt" id="M130" style="vertical-align:-0.04981995pt" version="1.1" viewbox="-0.0498162 -8.96212 8.41168 9.01194" width="8.41168pt" xmlns="http://www.w3.org/2000/svg"><g transform="matrix(.013,0,0,-0.013,0,0)"><path d="M620 675H597C578 656 570 650 541 650H144C112 650 104 653 94 675H72C59 618 42 552 23 493L53 491C71 534 88 564 105 585C124 608 144 615 238 615H290L197 121C182 40 174 34 88 28L82 0H361L367 28C275 34 266 38 281 121L374 615H441C522 615 543 608 553 583C562 560 566 531 565 493L597 494C603 551 612 629 620 675Z"></path></g></svg>.</span></p>

Journal of Control Science and Engineering

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Figure 1

Figure 1: Joint Quality Investment and Inventory Decisions for Perishable Items with Reference Quality Effect under the O2O Environment 