Mathematical Optimization on Hybrid Channel Pricing Digital Products in Two-Sided Market with Network Effect

Table 1

Notations and definitions in current work.

Notation	Definition
	The heterogeneous consumers
/	The consumer who is indifferent between buying and not buying product from direct/platform channel
	The consumer who is indifferent between adopting and not adopting platform service
/	Features of the digital products/platform service
/	Price in the direct/platform channel (decision variable)
/	Profit in the direct/platform channel (objective function)
/	Intensity of network externality in the direct/platform channel
/	Installed base of the digital products in direct/platform channel
	Installed base of the platform service
/	Demand of the digital products in direct/platform channel
	Demand of the platform service
/	Learning cost of the consumers in adopting digital products/platform service