|
| Main category | Subcategory |
|
| (A) Attitudes, values and motives |
|
| (A1) Medical culture | ∙ Maintenance of traditional knowledge |
| ∙ Long experience as proof of evidence |
| ∙ Family tradition |
| ∙ Social trend |
| ∙ Marker of higher education |
| ∙ Doctors as main representatives |
| ∙ Refusing exaggerated faith in progress |
|
| (A2) Personal experience (mainly expressed in comparison to conventional medicine) | ∙ Better effects |
| ∙ More gentle effects |
| ∙ Fewer side effects |
| ∙ Sustained, not only symptomatic cure and |
| ∙ Slower onset of action/more time with herbals |
| ∙ Preventive effects |
| ∙ Herbals as primary treatment approach |
| ∙ Substitution of antibiotics |
| | ∙ Herbals appeal to the senses/evocate positive memories |
|
| (A3) Subjective theory of disease | ∙ Holistic approach |
| ∙ Herbals strengthen body’s natural defence system |
| ∙ Herbals do not disturb the body’s balance |
| ∙ Causal way of healing |
|
| (A4) Defensive attitude towards conventional medicine | ∙ High risk of side effects (especially antibiotics) |
| ∙ Conventional doctors’ lack of time |
| ∙ Patients do not feel taken seriously |
| ∙ Mistrust towards pharmaceutical companies |
|
| (A5) Active role | ∙ Elevated health awareness |
| ∙ Active role |
| ∙ More autonomy |
| ∙ High self-responsibility |
| ∙ Curiosity/inquisitiveness |
| ∙ Looking for other sources of help |
|
