Research Article
An Integrated DEMATEL-ANP Approach for Mobile Banking Adoptions in China Market
Table 5
Summary of the visual effect of the MB.
| | Visual effect of the MB | | Category | Ranking | Number | % |
| | Color assortment | Need improvement (≤3) | 1 | 10 | | Satisfied (>3) | 9 | 90 | | Total | | 10 | 100 | | Site aesthetic | Need improvement (≤3) | 2 | 20 | | Satisfied (>3) | 8 | 80 | | Total | | 10 | 100 | | Visual attraction | Need improvement (≤3) | 2 | 20 | | Satisfied (>3) | 8 | 80 | | Total | | 10 | 100 |
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