Research Article

An Integrated DEMATEL-ANP Approach for Mobile Banking Adoptions in China Market

Table 14

The measures of the online services of mobile banking.

GoalAspectsCriteria

Online services of e-bankingA: visual effectA1 color assortment
A2 site aesthetic
A3 visual attraction
B: ease of useB1 file size
B2 number of APPs to download
B3 finding convenience
B4 version (IOS, Android)
B5 problems with replacing the page
C: securityC1 online payment or remittance security method
C2 client confidentiality
C3 ensure safe innovation (fingerprint, face)
D: common servicesD1 account management (balances, details)
D2 transfer money
D3 apply for a credit card
D4 deposit and loan management
D5 foreign currency management
E: convenience servicesE1 mobile payment (collection, payment)
E2 no card withdrawals
E3 foreign currency cash reservation
E4 cross-border payments
E5 network reservation
F: investment/finance managementF1 investment/finance management services
F2 extensive m-banking products
F3 detailed introduction
G: livelihood paymentG1 payment recharge (life payment, credit)
G2 food and leisure (ticket, movie tickets)
G3 traffic travel (paid fines, ticket purchases)
G4 medical registration
G5 health management
H: popularity of the APPH1 APP downloads
H2 user reviews
I: customer serviceI1 consultation (message board, contact phone number, online answer, e-mail, etc.)
I2 feedback speed
I3 feedback accuracy