|
| Dimensions | Related concepts in Table 3 | Measurement in our study |
|
| Self-oriented | Activeness | Activeness, extraversion (social vitality) | Tweet amount |
| Sentiment | Affect (valence), extraversion (social vitality) | Linguistic approach based on LIWC-“positive affect” |
| Disturbance | Neuroticism, negative affect, sadness, anger, anxiety, etc. | Linguistic approach based on LIWC-“negative emotion,” “anxiety,” “sadness” |
| Openness | Preference for novelty and variety | Hashtag adoption latency and hashtag usage variety |
|
| Peer-oriented | Popularity | Popularity | In-degree (follower count) |
| Gregariousness | Gregariousness, extraversion (social vitality) | Out-degree (followee count) |
| Reciprocity | Agreeableness, altruism | Friend count |
| Influence | Influence | Retweet count, mention count |
| Passivity | Passivity | Hashtag unadoption percentage |
| Dominance | Extraversion (social dominance) | Linguistic approach based on ANEW-“dominance” |
| Textual sociability | Extraversion (social vitality) | Linguistic approach based on LIWC-“social process” |
|
