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| Dimensions | Related concepts in Table 3 | Measurement in our study |
|
Self-oriented | Activeness | Activeness, extraversion (social vitality) | Tweet amount |
Sentiment | Affect (valence), extraversion (social vitality) | Linguistic approach based on LIWC-“positive affect” |
Disturbance | Neuroticism, negative affect, sadness, anger, anxiety, etc. | Linguistic approach based on LIWC-“negative emotion,” “anxiety,” “sadness” |
Openness | Preference for novelty and variety | Hashtag adoption latency and hashtag usage variety |
|
Peer-oriented | Popularity | Popularity | In-degree (follower count) |
Gregariousness | Gregariousness, extraversion (social vitality) | Out-degree (followee count) |
Reciprocity | Agreeableness, altruism | Friend count |
Influence | Influence | Retweet count, mention count |
Passivity | Passivity | Hashtag unadoption percentage |
Dominance | Extraversion (social dominance) | Linguistic approach based on ANEW-“dominance” |
Textual sociability | Extraversion (social vitality) | Linguistic approach based on LIWC-“social process” |
|