Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

Figure 3

The eye-gaze observation of the investigated spot from Toyota for a subsample of 12 persons (half male, half female). Different frames of the video are presented, related to particular time segments of the advertising. The colored tape on the bottom of the images reports the name of the time segment to which the image is belonging in the Toyota video. The colored hotspots are related to the concentration of the eye-gaze of the investigated sample on the video. The orange boxes depict the regions of interest (ROIs) for the analysis. The percentage of the time spent by the eye-gaze of the investigated sample in each one of the ROIs has been analyzed.