Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

Figure 2

AW index expressing the PSD frontal alpha band asymmetry. The AW index showed a statistically significant difference between the groups (GENDER effect ). In the comparisons between the mean of each scene reported by the two groups, a statistically significant difference was shown for the baby cry and for the silence scene. The video can be retrieved at the following address https://www.youtube.com/watch?v=7p8Oit7gbPw. Statistical significance level of .