Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

Figure 1

Experimental paradigm. Most of the 30-minute video consisted in nature documentary fragments, interrupted by 3 commercial breaks lasting 3 minutes each. During one of the commercial breaks (first, second, or third break, in a pseudorandomized order among participants), the target commercial was interspersed among other commercials and watched just once by subjects.