Research Article
[Retracted] A Study on the Influence of Interactivity on Behavior Intention in Platform B2C Model
Table 2
Means and standard deviations of study variables.
| | Variable name | Measurement question items | Average value | Standard deviation | Skewness | Kurtosis |
| | Controllability | CON1 | 5.46 | 1.137 | -0.854 | 0.619 | | CON2 | 5.66 | 1.087 | -1.577 | 3.906 | | CON3 | 4.71 | 1.501 | -0.471 | -0.701 | | CON4 | 4.90 | 1.389 | -0.534 | -0.527 |
| | Multidirectionality | MUT1 | 5.90 | 0.976 | -1.483 | 3.314 | | MUT2 | 5.85 | 0.912 | -0.935 | 1.202 | | MUT3 | 5.64 | 1.019 | -0.991 | 0.902 |
| | Responsiveness | RES1 | 4.88 | 1.239 | -0.575 | -0.046 | | RES2 | 5.19 | 1.086 | -0.778 | 0.565 | | RES3 | 4.81 | 1.227 | -0.577 | 0.097 | | RES4 | 4.37 | 1.342 | -0.100 | -0.666 |
| | Customer perceived value | CPV1 | 4.86 | 1.238 | -0.755 | 0.473 | | CPV2 | 5.08 | 1.052 | -0.502 | -0.189 | | CPV3 | 4.96 | 1.011 | -0.448 | -0.058 |
| | Platform trust | PT1 | 5.07 | 1.070 | -0.512 | -0.175 | | PT2 | 5.40 | 0.972 | -0.694 | 0.390 | | PT3 | 5.31 | 0.968 | -0.684 | 0.463 | | PT4 | 5.22 | 0.962 | -0.719 | 0.230 |
| | Behavioral intentions | BI1 | 5.48 | 1.010 | -0.858 | 0.743 | | BI2 | 4.56 | 1.372 | -0.140 | -0.614 | | BI3 | 5.22 | 1.099 | -0.605 | 0.116 | | BI4 | 5.03 | 1.182 | -0.330 | -0.381 |
| | Online shopping experience | OSE1 | 5.79 | 1.136 | -1.372 | 2.060 | | OSE2 | 5.57 | 1.261 | -0.951 | 0.598 | | OSE3 | 5.83 | 1.130 | -1.201 | 1.465 | | OSE4 | 5.99 | 0.885 | -0.874 | 0.853 |
|
|
