Research Article
Personality, Gender, and Age as Predictors of Media Richness Preference
Table 2
Descriptive statistics and bivariate correlations.
| | E | A | C | N | O | Age | Gender | MRP |
| Extraversion | .705 | .106 | .202 | −.229 | .268 | .187 | .130 | .183 | Agreeableness | | .448 | .221 | −.146 | .113 | .068 | .121 | .146 | Conscientiousness | | | .538 | −.087 | .226 | .338 | .163 | .079 | Neuroticism | | | | .466 | −.184 | −.094 | .305 | −.134 | Openness | | | | | .641 | −.103 | .046 | .121 | Age | | | | | | — | .049 | −.005 | Gender | | | | | | | — | −.137 | Media richness preference | | | | | | | | .593 |
| | 299 | 299 | 299 | 299 | 299 | 272 | 285 | 295 | Mean | 4.11 | 5.19 | 5.01 | 3.57 | 5.47 | 38.3 | 1.51 | .019 | SD | 1.49 | 1.00 | 1.28 | 1.36 | 1.03 | 16.4 |
.50 | .57 | Scale range or measure | 1–6 | 1–6 | 1–6 | 1–6 | 1–6 | Years | 1 = male 2 = female | Mean of -scores |
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Note: E: extraversion; A: agreeableness; C: conscientiousness; N: neuroticism; O: openness; MRP: media richness preference. Cronbach’s is presented along the diagonal. , 2 tailed. , 2 tailed.
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